Much has been written about the opportunity we've been presented with.  Consider this:  $1 trillion of origination capacity disappeared in the last twelve months, much of it never to return.  Where will members turn?  Their credit union.  Let's be there for them.  The first step is credit union-wide commitment to housing finance as a driving, long-term, core strategy.  Then your credit union must live the strategy. Cultural change has been cited by the CU Housing RoundTable as the crucial, first-step to becoming our members' housing lender of choice. Their suggestions for navigating such a change can be found in their Two to Ten White Paper, available at www.cuhousingroundtable.com/two-to-ten.pdf.



Another excellent source of information is the presentation Bryon Nabors made on cultural change at this year's symposium. Mr. Nabors is Vice President of Training and Development for GTE FCU.  It's available for download at www.primealliancesolutions.com/culture/nabors.pdf.