What do we mean by Niche Markets? It will be different for every credit union, and it depends on the community(s) you serve. Affordable housing, for instance, may be a niche that meets a major membership need. Emerging market lending, a strategy Prime Alliance has been promoting for more than three years, may fit your membership well. For an excellent example of a credit union that has executed an outstanding emerging markets strategy, click here to download the Consumers Credit Union Video. Consumers focuses on the Hispanic market, and their story is remarkable. The video will take less than five minutes of your time, the best, most strategic five minutes you'll spend today.

Credit unions have always been niche lenders. By another name we know niche marketing as SEG marketing or service to our sponsor groups. While the world has changed since the days of single SEGs, the concept remains the same. So does the execution. We've been exceptional at niche marketing since the 1930s, let's show our competition how it's done.