Top Three in Three

03/06/08 09:30
The most successful lenders know their current market position. They also know their desired position. Choose yours. Prime Alliance suggests determining where you'd like to be in three years. Set interim goals for 12 months and 24 months so progress is easy to monitor on your way to your three year goal. Measure dollars and measure the number of loans. Both metrics are important. Units help you track the number of members you've helped become homeowners. This is also the best way to track productivity.


The first step? Knowing your present market position. It's easier than you think. The CU HousingRoundTable's Two to Ten White Paper discusses this topic in detail. In addition to learning your current market position, you'll get a valuable first-hand look at your competition.


Shoot for a top three spot within three years. The time is now. For the next eighteen months we'll experience the best market in the thirty year history of credit union mortgage lending. We should know: several members of your Prime Alliance Team have been lending through most of that time. Trust us, we've not seen a more favorable market, nor a stronger opportunity.